Search Engine Optimization (SEO) is the process of improving a website’s placement on search engines. When optimizing a web site for search engines, it is important to have a firm understanding of how search engines analyze and rank your website. Our team has spent a great deal of time working to understand how search engines function and how we can improve websites to better meet the criteria search engines use to rank websites.
If we are building a new website for your organization, we will employ the latest search engine marketing strategies to maximize your website’s effectiveness. But this is only part of the search engine optimization process. A search engine marketing strategy often includes additional services such as:
- Competition analysis
- Link building
- Keyword and marketplace research
- Updated content
- Title tag and meta keyword optimization
- HTML code optimization
- Local directory submissions
- Ongoing consulting time
- Keyword ranking report
- Database rewrites with spider-friendly site architecture
- Press releases
- XML sitemap creation and implementation
- Robots.txt creation and implementation
- Blog syndications
- Article syndications
- Enhanced directory submissions
